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The Digital Marketing Campaigns to Focus on During the Summer Slowdown


Summer often brings a noticeable slowdown in many industries. As schools close, businesses slow down, and employees take vacations, it might be tempting to reduce marketing efforts. The summer slowdown presents a unique opportunity for focused digital marketing, particularly targeting MSP/VAR partnerships and educational institutions. These sectors can benefit from solidifying relationships and refreshing technology infrastructure, setting the stage for the busy seasons ahead. Here’s why and how you should focus your digital marketing campaigns during the summer slowdown.

MSP / VAR Partner Campaigns: Strengthening Partnerships:

Why Summer is Ideal

Managed Service Providers (MSPs) and Value-Added Resellers (VARs) also experience a slowdown during the summer months. This downtime is an excellent opportunity for them to focus on building and solidifying partnerships. For MSPs and VARs, this period is crucial for strategic planning, training, and relationship-building activities.

Action Plan

Content Marketing and Thought Leadership:

Blog Posts and Case Studies: Create content that highlights the benefits of partnering with your business. Include in-depth case studies of successful collaborations, highlight technology trends affecting the industry, and demonstrate how your solutions address specific challenges faced by MSPs and VARs.

Webinars and Online Workshops: Host educational sessions that provide value to your partners focusing on advanced IT management techniques, new product launches, and solutions to industry-specific issues. Position your company as a thought leader and valuable resource.

Targeted Email Campaigns

Personalized Outreach: Segment your email lists based on your partners’ specific interests and needs. Send personalized messages that emphasize how your offerings can help them achieve their strategic goals.

Drip Campaigns: Create a series of emails that gradually educate partners on your solutions, leading to a call-to-action such as scheduling a meeting or product demo.

Social Media Engagement:

LinkedIn: Use LinkedIn to share success stories, client testimonials, and leadership articles. Engage with your partners’ content to maintain visibility and reinforce relationships.

Interactive Content: Create polls, Q&A sessions, and live streams to engage partners and gather valuable feedback.

Incentive Programs:

Referral Bonuses: Introduce referral programs offering bonuses or discounts for partners who bring in new business.

Co-Branding Opportunities: Develop co-branded marketing materials, such as joint case studies or webinars, to enhance mutual visibility and credibility.

Educational Industry: Refreshing Hardware During Summer

Why Summer is Perfect

Educational institutions, from K-12 schools to universities, typically reduce their operational activities during the summer. This period of lower activity presents a golden opportunity for these institutions to upgrade their hardware and IT infrastructure without disrupting daily operations. Ensuring that hardware is refreshed and up-to-date is crucial for the seamless operation of educational activities in the upcoming academic year.

Action Plan

Content Marketing

Technical Blog Posts and Articles: Create content that addresses the specific needs of the educational sector, such as “Top 5 Reasons to Upgrade School Hardware During the Summer” or “How New Technology Can Enhance Learning Outcomes.”

Case Studies and Success Stories: Showcase how other educational institutions have successfully upgraded their hardware and the positive impact on their operations and student engagement.

Email Marketing

Segmentation: Segment your email lists to target educational administrators and IT managers. Send tailored messages that emphasize the benefits of summer upgrades and provide detailed information about your offerings.

Automated Campaigns: Set up automated email campaigns that follow up with leads who have shown interest in your products. Provide them with additional resources, such as e-books or webinar invitations, to nurture them through the decision-making process.

Webinars and Virtual Events

Educational Webinars: Host webinars that discuss the latest trends in educational technology, the benefits of hardware upgrades, and how to effectively plan and implement these upgrades during the summer months. Provide actionable insights that can help institutions plan and execute their upgrades

Interactive Q&A Sessions: Provide a platform for educational institutions to ask questions and receive real-time answers from your experts.

Partner with Educational Organizations

Collaborations: Partner with educational organizations, such as school boards or university networks, to co-host events or create joint marketing materials. This can help increase your reach and credibility within the educational sector.

Discount Programs: Offer special discounts or financing options for educational institutions that commit to purchasing during the summer. Highlight the cost-efficiency and logistical advantages of upgrading during the offseason.

Measuring Success and Adapting:

As you implement these digital marketing campaigns, it’s crucial to measure their performance and adapt strategies accordingly. Utilize analytics tools to track the performance of your campaigns, monitor engagement rates, and identify which tactics are yielding the best results.

Analytics Tools: Utilize Google Analytics, social media insights, and email marketing metrics to gather data on your campaigns’ performance.

Feedback Mechanisms: Create opportunities for your partners and clients to provide feedback. This could be through surveys, direct conversations, or social media interactions.

Continuous Improvement: Based on the  collected data and feedback, continuously refine your strategies to better meet the needs of your audience and achieve your marketing objectives

Why Nextus AI? A Solution Tailored for You

Although Nextus AI doesn’t offer AI algorithms or interfaces, it provides exceptional agency services that can help you harness the power of AI in customer engagement. The vast array of services offered by Nextus AI can seamlessly integrate with existing AI functionalities, ensuring that your business doesn’t just keep up with the AI-driven world but excels in it.

We understand that each ITAD company is unique, which is why our recommendations aren’t one-size-fits-all. Instead, we aim to enhance your existing strategies by applying our expertise in service delivery and execution. With Nextus AI by your side, you can take full advantage of AI’s potential to revolutionize your customer engagement strategies, whether it’s through improved data analytics, more targeted marketing, or personalized customer experiences.


The summer slowdown offers a unique opportunity to pivot your digital marketing efforts strategically. By focusing on MSP/VAR partner campaigns and the educational sector, you can strengthen partnerships, refresh technology infrastructure, and position your business for success in the coming year. Tailoring your approach to the specific needs of these sectors during the summer will ensure you remain top of mind and ready to capitalize on opportunities as they arise. Embrace the summer as a time for strategic growth and development, and watch your efforts pay off in the long run.

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